The Rowberry name has been synonymous with Swansea retail for over one-hundred years and five generations.

In 1898 Mr Aueurin Rowberry relocated his footwear and cobblers business from Llandilo to the Port Tennant area of Swansea. As his business expanded his wife Elsie and their two sons Lionel and John became involved, a trait that continues to this day with subsequent members of the Rowberry family.

The current business was established in 1965 by Mr & Mrs Jones (Aueurins granddaughter) in a tiny footwear store on Danigraig Road, only a stone’s throw from where we now trade. Ever since, their business has gone from strength to strength, borne from word of mouth recommendations and industry-wide acclaim.

In 1976 they spotted a gap in the market and opened a fashion shop with ladies occasion wear plus casual-cruise and special events wear, offering a large stock of leading designer clothes.

With the continuing growth of the business, it was decided in 1995 that Rowberry fashion and footwear should move to much larger premises. This presented the opportunity to open our current Bridal department… a dream salon which offers beautiful, relaxed and spacious surroundings to make your choice of the ideal gown, with help and advice from our professional staff.

After fifty-five years of trading, our vision remains constant. We aspire to provide our customers with a unique shopping experience from beginning to end, providing a first-class service for quality goods at the lowest prices. We look forward to your custom and making another little piece of history together.

Products Include

Uggs, Dr Martens, Barker, Fly London, Gabor, Ftiflops, HB, Lunar, Heavenly Feet, Joules, Rieker, Sketchers, Laura Vita, Mustang, Hotter, Birkenstock, Softinos, Ara, Lelli Kelly, Pikolinos

Opening Hours


09:30 - 17:30


09:30 - 17:30


09:30 - 17:30


09:30 - 17:30


09:30 - 17:30


09:30 - 17:30